PRESS RELEASES AND MEDIA CENTER

AVALANCHE RANCH LIGHTING INTRODUCES PINE CONE COLLECTION 2

---Bellingham, WA, January 1, 2010

On January 12, 2010, Avalanche Ranch Lighting, the premier US manufacturer of handcrafted rustic lodge lighting, introduced its new Rustic Pine Cone Metal Art light designs featuring handmade, three dimensional pine cones attached to a textured metal branch and hand painted steel pine needles.

"Our customers have been asking us to branch out into pine cones in our line of rustic lights for a long time. For us, it was a natural extension of our metal art lights and this new collection brings a new level of nature's images to our line."

Among the products featured in this collection are wall sconces, bathroom vanity lights, pendants, chandeliers and post mount lights. There are over 50 new products which use the new pine cone art, plus unlimited possibilties when combined with the Company's ability to customize any light in its product line.

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AVALANCHE RANCH LIGHTING CELEBRATES 10-YEAR ANNIVERSARY

---Bellingham, WA, May 14, 2007

On August 14, 2007, Avalanche Ranch Lighting, located in Bellingham, Wash., celebrated its 10-year anniversary in the rustic lighting business and 10 years of bringing together a unique combination of art and application of the modern production techniques to make one-of-a-kind products.

In conjunction with this anniversary, the company has released a new Product Catalog, offering more than 1,400 lights. This extensive selection makes Avalanche Ranch the number one manufacturer and premier source of rustic lighting in the United States, with more products and more capabilities in this category than any other company. From sconces to chandeliers, from outdoor lighting to bathroom lighting, Avalanche Ranch Lighting has something for anyone who enjoys the rustic lighting feel. If a specific product cannot be found in the catalog, the company will custom make it for you.

The Avalanche Ranch Lighting grew out of founder's desire to light up his lake cabin in 1995. Not able to find suitably rustic style lights at a local lighting store, he created the first light that later became the first product for a small company known as Avalanche Ranch.

In 1997, Avalanche Ranch moved to Bellingham, Wash., and began manufacturing hand-crafted rustic lighting out of steel. Today, the company employs over 25 people in a 24,000 square foot facility, where every step of the light-making process takes place. These steps include: hand cutting images with a torch, hand bending backplates, welding, finishing, shade cutting and packaging.

In building this business, owner and primary designer Curt Roth has combined modern production techniques with traditional handiwork to produce something original. He calls it a Craftory, with a focus toward designing and building quality products, keeping our customers happy and developing great employees.

"We're creating designs that meet the needs of home owners from border-to-border, and mountains to oceans," Roth says. "While drawing inspiration from the surroundings of the Northwest, I seek to maintain the rustic qualities and northwoods motif of our products."

Although the term "rustic" is used to describe the company's lights, it refers to a style not the quality. All of the lights are thoughtfully designed for maximum functionality, durability, ease of installation, and care.

"Our desire is to provide lighting products for our customers whose lifestyles reflect their love for the outdoors," Roth says. "I have tried to combine modern production methods with traditional handiwork in an effort to create something unique."

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