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MEDIA CENTER AND PRESS CLIPPINGS
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AVALANCHE RANCH LIGHTING INTRODUCES PINE CONE COLLECTION
---Bellingham, WA, January 1, 2010
On January 12, 2010, Avalanche Ranch Lighting, the premier US manufacturer of handcrafted rustic lodge lighting, introduced its new Rustic Pine Cone Metal Art light designs featuring handmade, three dimensional pine cones attached to a textured metal branch and hand painted steel pine needles.
“Our customers have been asking us to branch out into pine cones in our line of rustic lights for a long time. For us, it was a natural extension of our metal art lights and this new collection brings a new level of nature's images to our line.”
Among the products featured in this collection are wall sconces, bathroom vanity lights, pendants, chandeliers and post mount lights. There are over 50 new products which use the new pine cone art, plus unlimited possibilties when combined with the Company’s ability to customize any light in its product line.
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AVALANCHE RANCH LIGHTING CELEBRATES 10-YEAR ANNIVERSARY
---Bellingham, WA, May 14, 2007
On August 14, 2007, Avalanche Ranch Light Company, located in Bellingham, Wash., celebrated its 10-year anniversary in the rustic lighting business and 10 years of bringing together a unique combination of art and application of the modern production techniques to make one-of-a-kind products.
In conjunction with this anniversary, the company has released a new Product Catalog, offering more than 1,400 lights. This extensive selection makes Avalanche Ranch the number one manufacturer and premier source of rustic lighting in the United States, with more products and more capabilities in this category than any other company. From sconces to chandeliers, from outdoor lighting to bathroom lighting, Avalanche Ranch Light Company has something for anyone who enjoys the rustic lighting feel. If a specific product cannot be found in the catalog, the company will custom make it for you.
The Avalanche Ranch Light Company grew out of founder’s desire to light up his lake cabin in 1995. Not able to find suitably rustic style lights at a local lighting store, he created the first light that later became the first product for a small company known as Avalanche Ranch.
In 1997, Avalanche Ranch moved to Bellingham, Wash., and began manufacturing hand-crafted rustic lighting out of steel. Today, the company employs over 25 people in a 24,000 square foot facility, where every step of the light-making process takes place. These steps include: hand cutting images with a torch, hand bending backplates, welding, finishing, shade cutting and packaging.
In building this business, owner and primary designer Curt Roth has combined modern production techniques with traditional handiwork to produce something original. He calls it a Craftory, with a focus toward designing and building quality products, keeping our customers happy and developing great employees.
“We’re creating designs that meet the needs of home owners from border-to-border, and mountains to oceans,” Roth says. “While drawing inspiration from the surroundings of the Northwest, I seek to maintain the rustic qualities and northwoods motif of our products.”
Although the term “rustic” is used to describe the company’s lights, it refers to a style not the quality. All of the lights are thoughtfully designed for maximum functionality, durability, ease of installation, and care.
“Our desire is to provide lighting products for our customers whose lifestyles reflect their love for the outdoors,” Roth says. “I have tried to combine modern production methods with traditional handiwork in an effort to create something unique.”
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AVALANCHE RANCH LIGHTING RELEASES CRAFTSMAN COLLECTION
---Bellingham, WA, Dceember 15, 2007
The Avalanche Ranch Light Company announces the release of its newest product line: The Craftsman Gallery Collection. This new line offers 176 products designed in the craftsman or mission style genre of lighting.
The Craftsman Gallery offers a style of lights that incorporates glass and metal work, giving off an air of simplicity and elegance. Products offered in this new line include: sconces, pendants, bath lights, chandeliers, post mounts and ceiling lights and consist of six different artwork designs which are incorporated into the lights.
The Avalanche Ranch Light Company is the premiere source or rustic lighting in the United States. Designer and owner Curt Roth said the new Craftsman Gallery lighting collection has a much more traditional style than lines he has designed in the past.
“We wanted to branch out,” Roth says (pun intended). “We wanted to use our design capabilities to develop a more traditional take on lighting. This new collection can be offered to a larger audience, will have lower price points and more opportunity to create some very customizable lights.”
The Avalanche Ranch Light Company’s products are made on site in a factory in Bellingham, Wash. Each piece at Avalanche Ranch is hand crafted with great care from start to finish by a staff of over 25 skilled craftspeople and artisans. The company’s concept of product manufacturing uses modern production techniques, and meets high standards of safety and quality, while creating a final product that is unique or one-of- a-kind.
With an operational team with an average tenure of over four years, the company can customize, create new and, in general, be a real partner with architects, designers and homeowners in setting the ambiance with lighting, which is one of the most important elements of creating a comfortable living environment.
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AVALANCHE RANCH LIGHTING RELEASES 2007-2008 PRODUCT CATALOG
---Bellingham, WA, August 14, 2007
The Avalanche Ranch Light Company announces the release of its new Product Catalog for 2007-2008. In 192 pages, the Company offers over 1,250 lights, making it the number one manufacturer and premier source of rustic lighting in the United States, with more products and more capabilities in this category than any other company.
With this catalog release are 400 new product additions which include the Mountain Ranch Lighting collection which used to be sold separately under its own brand name. Items offered in the Product Catalog include: interior and exterior sconces, mirrors, bathroom lights, portable lamps, pendants, chandeliers, close-to-ceiling lights, post mounts and island/billiard lights.
The Avalanche Ranch Light Company grew out of founder’s desire to light up his lake cabin in 1995. Not able to find suitably rustic style lights at a local lighting store, he created the first light that later became the first product for a small company known as Avalanche Ranch.
In 1997, Avalanche Ranch moved to Bellingham, Washington and began manufacturing hand-crafted rustic lighting out of steel. Today, the company employs over 25 people in a 24,000 square foot facility, where every step of the light-making process takes place. These steps include: hand cutting images with a torch, hand bending backplates, welding, finishing, shade cutting and packaging.
In building this business, owner and designer Curtis Roth has combined modern production techniques with traditional handiwork to produce something original. He calls it a Craftory, with a focus toward designing and building quality products, keeping our customers happy and developing people into great employees.
Roth says he is inspired to offer something unique to what is normally found on the market.
“While drawing inspiration from the surroundings of the Northwest,” Roth says, “I seek to maintain the rustic qualities and northwoods motif of our products. I have also tried to combine modern production methods with traditional handiwork in an effort to create something unique.”
Avalanche Ranch Light Company takes great pride in being a domestic manufacturer of lighting products. With an operational team with an average tenure of over four years, the company can customize, create new and, in general, be a real partner with architects, designers and homeowners in setting the ambiance with lighting.
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AVALANCHE RANCH LIGHT CO. INTRODUCES BENTON SCONCE
---Bellingham, WA, August 14, 2007
The Avalanche Ranch Light Company announces its introduction of the Benton Sconce, a unique brand new light fixture, especially designed for the log home owner. It has a curved back making it easy to mount on a log pole with an 8” to 14” diameter. Of course, it can just as easily be mounted to a standard flat wall, too.
Curt Roth, owner and primary designer of the company, says he wanted to design a light specifically for a log home owner. “We sell mostly to log home owners,” Roth says. “One of the hardest places to hang a light fixture is on a single pole, so I wanted to make a light that could easily fit to the large log poles typically found in today’s log homes.”
Aside from its curved back, the light features bulbs pointing upwards and downwards behind a mica shade. The customer can choose between an almond mica or amber mica shade. The front of the light consists of either a plain steel front or a selection of six different front images which are hand-cut in the steel. Images available include: Bison, Mountain, Mountain/Pine, Texas Star, or two southwest-inspired images, Pueblo and Del Rio. Customers can also provide their own artwork for an extra charge.
This is the newest light designed by a company that has been creating quality rustic lighting for 10 years. The Avalanche Ranch Light Company is the #1 manufacturer in the country for its style of lights. Currently offering around 1,500 different products ranging from sconces to chandeliers, from outdoor lighting to bathroom lighting, the Avalanche Ranch Light Company has something for anyone who enjoys the rustic feel.
The company, started by Roth in 1997, employs over 20 people in a 24,000 square foot “craftory” in Bellingham, Wash. There, every step of the light making process takes place, including: hand cutting images with a torch, hand bending backplates, welding, finishing, shade cutting and packaging.
The Benton Sconce is the newest example of how the Avalanche Ranch Light Company continues to bring together a unique combination of art and application of modern production techniques to make one-of-kind products. The Benton Sconce can be found on page 24 of the Avalanche Ranch Light Company’s 2007 product catalog.
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