COMPANY PROFILE

Company Background

Our Values

Owner Biography

COMPANY BACKGROUND

Avalanche Ranch Light Company grew out of the founder's desire to light up his lake cabin in 1995. Not able to find suitable rustic style lights at a local lighting store, he created the first light that later became the first product for a small company known as Avalanche Ranch Lighting. In 1997, Avalanche Ranch moved to Bellingham, Washington and began manufacturing hand-crafted rustic lodge lighting out of steel. Today, the Company employs more than 20 people in a 24,000 square foot Craftory, bringing together a unique combination of art and application of the modern production techniques to make one of a kind products.

All of our lights are thoughtfully designed for maximum functionality, durability, ease of installation and care. Each light meets or exceeds the standards and requirements of the Underwriters Laboratories, Inc. (UL). Our desire is to provide rustic lodge lighting and cabin lighting products for our customers whose lifestyles reflect their love for the outdoors. We're creating designs that meet the needs of home owners from border-to-border, and mountains to oceans.

In September 2007, we merged together our product lines and put them under one brand name: Avalanche Ranch Lighting. Our lighting line now consists of more than 1,800 products in over 280 unique styles. Each light is handcrafted in our factory. Some lights have a more three-dimensional, structured quality about them. They require the most handiwork in that the patina is hand applied, the bark paper is handmade and metal-working is extensive. Other lights are more two-dimensional with almond or amber colored mica setting off the art. All of the Mountain Lights are powder coated; hand-applied patinas are generally not an option.

Here are some our outstanding people (aka "Ranch Hands") located in our Bellingham, Washington Craftory.

OUR VALUES

Avalanche Ranch Light Company takes great pride in being a domestic manufacturer of rustic lighting products. Virtually all of our manufacturing is done here on site in our factory located in Bellingham, Washington. Whether it is hand cutting images with a torch, hand forming the steel, welding, painting or shade cutting; every phase of production from design to packaging is done right here by experienced and well-trained individuals. When you purchase a light from Avalanche Ranch you can be confident that you are receiving a fixture that embodies what it means to be Handmade In The USA.

We are proud of the way we build our rustic lodge lights and hope that you will be proud of having them in your home or recommending them for a project!

Employee Values:

Create a work climate that encourages respect for employees, customers and our products. Employ craftspeople who are inspired by our products, who have a passion about delivering quality and who desire to work in a creative environment. Compensate them well and treat them well. Listen to their ideas and incorporate them whenever possible. Provide a safe and caring environment.

Customer Values:

Go out of our way to say "yes". Explore reasons why we would say "we can't do that" and eliminate those reasons. Make it easy for the customer to do business with us. No stupid company rules. Honor our commitment to do what it takes to keep our customers happy.

Product Values:

Create products that are unique, well-made, exceed UL standards and the expectations of the customer. Translate the inspiration we find in nature to our lighting products. Offer a variety of designs to suit anyone who appreciates unique lights, from rustic sconces to rustic chandeliers, from outdoor lighting to bathroom lighting, from rustic wilderness to rustic plain to rustic southwestern to rustic craftsman style lighting.

DESIGNER/OWNER BIOGRAPHY: CURTIS ROTH

For the past fourteen years, I have had the pleasure of owning and growing this fantastic rustic decorative lighting business known as Avalanche Ranch. I am pleased with the products have have designed and this Web site, which contains more than 2,000 lights. I believe this makes us the number one manufacturer and source of rustic lodge lighting in the USA, with more product and more capabilities in this category than any other company.

In building this business, I have tried to combine modern production methods with traditional handiwork in an effort to create something unique. I call this business a Craftory, with a focus toward designing and building quality products, keeping our customers happy and developing great employees.

This focus guides my design philosophy as well. While drawing inspiration from the surroundings of the Northwest, I seek to maintain the rustic qualities and northwoods motif of our products, and to create a broad range of designs that look great in a modern, traditional home to a rustic log cabin by the lake (and everywhere in between). I also strive to source the highest quality components and materials, designed to meet the needs of our customers and follow the latest industry technical requirements.

I enjoy my dual role as Owner and Designer and the creative possibilities that these roles hold. I receive the utmost satisfaction from delivering a unique, high-quality light fixture. With an operational team with an average tenure of more than 6 years, we can customize, create new and be a real partner with architects, designers and homeowners in setting the ambiance with lighting, which in my view, is one of the most important elements of creating a comfortable living environment.