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COMPANY PROFILE
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COMPANY BACKGROUND
Avalanche Ranch Light Company grew out of the founder's desire to light up his lake cabin in 1995. Not able to find suitable rustic style lights at a local lighting store, he created the first light that later became the first product for a small company known as Avalanche Ranch Lighting. In 1997, Avalanche Ranch moved to Bellingham, Washington and began manufacturing hand-crafted rustic lodge lighting out of steel. Today, the Company employs more than 20 people in a 24,000 square foot Craftory, bringing together a unique combination of art and application of the modern production techniques to make one of a kind products.
All of our lights are thoughtfully designed for maximum functionality, durability, ease of installation and care. Each light meets or exceeds the standards and requirements of the Underwriters Laboratories, Inc. (UL). Our desire is to provide rustic lodge lighting and cabin lighting products for our customers whose lifestyles reflect their love for the outdoors. We're creating designs that meet the needs of home owners from border-to-border, and mountains to oceans.
In September 2007, we merged together our product lines and put them under one brand name: Avalanche Ranch Lighting. Our lighting line now consists of more than 1,800 products in over 280 unique styles. Each light is handcrafted in our factory. Some lights have a more three-dimensional, structured quality about them. They require the most handiwork in that the patina is hand applied, the bark paper is handmade and metal-working is extensive. Other lights are more two-dimensional with almond or amber colored mica setting off the art. All of the Mountain Lights are powder coated; hand-applied patinas are generally not an option.
Here are some our outstanding people (aka "Ranch Hands") located in our Bellingham, Washington Craftory.
PRODUCT LINES
For convenience and continuity, we separate our product line into categories, as follows:
Wall Lights for Indoor Applications only:
Our interior wall sconces, which are also known as wall lights, wall fixtures, or indoor sconces, include a very large collection of rustic lodge styles. The original lighting line of the company only included wall sconces using metal trees and fish. They were simple in look and design. Since then, we have added dozens of series from our Northwoods rustic look with our copyrighted trees and leaves. Other lights use our copyrighted bear, moose, deer, elk, horse, trout, loon, cattails, or pine cones. We also have lights with a Southwestern style, using popular Native American images. Our Western wall lights typically have barbed wire, rawhide laced shades or, of course, horse images. Our metal horses are laser cut and we think are the finest around. Another subcategory are the rustic metal lights that we call "rustic plains", which are easily the most popular because they can fit into a wide range of decors, from simple cabins, to log homes or to even a traditional home where the appeal is the handcrafted nature is what is desired.
Many of our indoor wall lights use a hand-applied patina or have a handmade paper shade. Because of these construction details, our interior lights can also be used in a dry or damp location, but not in a wet location. Wall Lights suitable for a more wet enviroment, can be found in the Exterior Wall Sconce category.
Wall Lights for Indoor and Outdoor Applications:
We believe outdoor wall lights are one of the most important lighting decisions that made to be made for your home. Outdoor lights are seen by everyone that visits your home. Using our handcrafted metal art lights on the front of you log home truly will enhance the natural beauty of the wood.
Our lodge-style exterior wall sconces, which are also known as outdoor wall lights, outdoor fixtures, or outdoor sconces, include a very large collection of styles. Most our line of rustic outdoor lights use our copyrighted trees and leaves. Other lights use our copyrighted bear, moose, deer, elk, horse, trout, loon, cattails, or pine cones. We also have lights with a Southwestern style, using popular Native American images. Our Western exterior wall lights pretty much only include horse images. And finally, the rustic metal lights that we call "rustic plains" are easily the most popular because they can fit into a wide range of decors, from simple cabins, to log homes or to even a traditional home where the appeal is the handcrafted nature is what is desired. Our most recent addition to the our exterior wall sconce category are the Craftsman Gallery Collection, which includes a more Mission or Arts and Crafts look, with seven of our own copyrighted images.
All our exterior wall lights are powdercoated in our in-house finishing department. Most of these finishes are textured, custom finishes that we have created. Any of our exterior lights can also be used inside.
Bathroom Vanity Lights:
Rustic vanity lights are another huge category for us. Many people create a rustic styled bathroom in their traditional home, just so they can incorporate one of our lights. Other log home owners want to enhance and balance the natural beauty of the wood by using handcrafted metal lights. Creating a category of rustic bathroom wall lights was a natural extension for us from wall fixtures. The most popular designs combine a glass globe with earthy colors, with rustic lodge themed artwork. All our glass globes are custom made for us from our own molds and in many cases can be mixed and matched.
Northwood or lodge styles included in this category use our copyrighted trees and leaves. Other lights use our copyrighted bear, moose, deer, elk, horse, trout, loon, cattails, or pine cones. We also have vanity lights with a Southwestern style, using popular Native American images. Our Western bathroom wall lights typically have horse and fence or mountain images. Some our metal horse images are laser cut, others are hand cut interior lines - both we think are the finest around. Our "rustic plains" bathroom vanity lights are easily the most popular because they can fit into a wide range of decors, from simple cabins, to log homes or to even a traditional home where the appeal is the handcrafted nature is what is desired. Our most recent addition to the bathroom light category are the Craftsman Gallery Collection, which includes a more Mission or Arts and Crafts look, with seven of our own copyrighted images.
Rustic Mirrors:
Combining our bathroom lights with mirror frame started out as a special request from a customer. Many lake cabin bathrooms are small and having one solution to take care of both the mirror and the vanity light is pretty cool. We offer three styles of mirror with lights. In addition, we offer 3 sizes of mirrors without lights which may be needed when a light is already in place.
The Northwood or lodge style mirrors included in this category use our copyrighted trees and leaves. Other lights use our copyrighted bear, moose, deer, elk, horse, trout, loon, cattails, or pine cones.
Rustic Pendants:
In the tradition of Avalanche Ranch, our rustic pendants are the idea addition to any log home, lake cabin or traditional home seeking a non-contemporary look. Our pendant designs have four general groupings: spun metal, paper with barbed wire, steel image, and glass globes. Our spun steel pendants are by far the most popular, with designs hand cut along the lower edge, there are 5 sizes and 7 designs from which to choose. Next are the handmade bark paper wraped in real rustic barbed wire. There are 5 sizes of these.
There are several pendant styles made of our copyrighted images, some with mica lenses, all are a fun way to accent a home or cabin. In one style, steel trees wrap around to form a cone, or steel bands with designs handcut in them are the two main choices. Lastly, the glass globe pendants offered in several glass shapes and have steel images attached.
All pendants are offered with a choice of three hanging methods: black cord, matching chain or adjustable stem. Pendants come with extra wire, so the light can be hung from nearly an 18 foot ceiling without costly rewiring of the fixture. A few of the pendant series (Vista and Cascadia) are suitable for wet locations if the stem is used.
Rustic Chandeliers:
Our rustic Chandelier category contains the largest collection of rustic or lodge styled chandeliers seen anywhere. Without a doubt, if you are looking for a chandelier for you log home, log cabin, lodge decor or mission decor, we have the right light for you. Our most popular chandelier is the Crestline Series, which is offered in 13 styles and 8 sizes. Other series include the Ridgemont, Northridge, Denali, Teton, Wisley and Woodland Series.
Northwood or lodge styles included in this category use our copyrighted trees and leaves. Other lights use our copyrighted bear, moose, deer, elk, horse, trout, loon, cattails, or pine cones. We also have chandeliers with a Southwestern style, using popular Native American images. Our Western chandeliers typically have horse or mountain images. Some our metal horse images are laser cut, others are hand cut interior lines - both we think are the finest around. Our "rustic plains" chandelier lights are easily the most popular because they can fit into a wide range of decors, from simple cabins, to log homes or to even a traditional home where the appeal is the handcrafted nature is what is desired. Our most recent addition to the chandelier category are the Craftsman Gallery Collection, which includes a more Mission or Arts and Crafts look, with seven of our own copyrighted images.
Chandeliers are offered with extra wire, so they can be hung from higher ceilings. They also have accessory kits to allow them to be directly mounted to a ceiling. Many of the images can be customized, or the fixtures enlarged, for an extra charge.
Rustic Island - Bar Lights:
Many of today's homes are incorporating an eating bar in the kitchen or a cooking island. Pendnats offer one way for lighting this work surface. Another way is to use a island light with this special purpose in mind. Avalanche Ranch has a created several rustic island lights for these lighting situations. One style are the Canyon Series, which have various sizes of spun steel cones hanging from a steel frame. The cones can be plain or with a image hand cut on three sides. Our Sheridan Series uses our copyrighted steel trees combined with glass cone shades. You can add a bear, moose, deer or elk to the this light, or go for something truly magificent, the Sheridan Big Fish billiard light: Ten handpainted fish (five on each side) with glass cones underneath for a cleaner look. The Ridgeview Island light is also a popular choice with it's rustic appeal - especially for the Southwestern look.
Rustic Billiard Lights:
Our while many of the Island Lights are suitable over a billiard table, the Rocky Mtn series was made especially for this purpose. With its rectangular shape, it can put soft lighting to all corners of a pool table. On each side of the fixture, is a nature scene. There are three lamps with a glass cone covering each. With the chain hanging method, it is easy to adjust the height of this fixture, too. These fixtures also make the perfect rustic conference room light.
rustic Semi-Fush Lights:
This category of light fixtures feature lights that are smaller in size than a chandelier, and directly mount to the ceiling. The lights in the category hang anywhere from 10 to 18 inches from the ceiling. (If you are looking for something a little closer to the ceiling, check our our Close-to-ceiling lights.) The primary place these lights are used are in entry ways, bathrooms or hallways.
Many of the styles in this category use our copyrighted trees and leaves. Other lights use our copyrighted bear, moose, deer, elk, horse, trout, loon, cattails, or pine cones. We also have chandeliers with a Southwestern style, using popular Native American images. Our Western chandeliers typically have horse or mountain images. Some our metal horse images are laser cut, others are hand cut interior lines - both we think are the finest around. Our "rustic plains" semi-flush lights are very popular because they can fit into a wide range of decors, from simple cabins, to log homes or to even a traditional home where the appeal is the handcrafted nature is what is desired. Our most recent addition to the semi-flush category are the Craftsman Gallery Collection, which includes a more Mission or Arts and Crafts look, with seven of our own copyrighted images.
Many of our semi-flush lights feature a glass bowl for a bottom. These provide great light output. Furthermore, we offer an optional accessories for the bottom, either a three tree bottom or a 3-D pine cone add an interesting feature to these great lights. We also offer a vaulted ceiling kit, so that these lights can be hung on a slanted ceiling.
Rustic Close-to-Ceiling Lights:
This category of light fixtures feature lights that are smaller in size than a semi-flush light, but still directly mount to the ceiling. The lights in the category hang anywhere from 6 to 10 inches from the ceiling. (If you are looking for something a little further from the ceiling, check our our Semi-Flush lights.) The primary place these lights are used are in entry ways, bathrooms or hallways.
Many of the styles in this category use our copyrighted trees and leaves. Other lights use our copyrighted bear, moose, deer, elk, horse, trout, loon, cattails, or pine cones. We also have chandeliers with a Southwestern style, using popular Native American images. Our Western chandeliers typically have horse or mountain images. Some our metal horse images are laser cut, others are hand cut interior lines - both we think are the finest around. Our "rustic plains" semi-flush lights are very popular because they can fit into a wide range of decors, from simple cabins, to log homes or to even a traditional home where the appeal is the handcrafted nature is what is desired.
Most of our Close-to-Ceiling lights feature a glass bowl for a bottom. These provide great light output. Furthermore, we offer an optional accessories for the bottom, either a three tree bottom or a 3-D pine cone add an interesting feature to these great lights.
Rustic Table and Floor Lamps:
Our collection of table and floor lamps is small, however, what we do have available compliments the rest of our line. These lamps are perfect for a lodge, log home, lake cabin or ranch. The Cascade Table lamp series has two sizes, small and large, with the artwork around the base. These have a mica bottom where there is one light bulb. There is a master switch that can control the light both on the top and the bottom. We offer these table lamps in all our copyrighted images: trees, bear, moose, deer, elk, trout, loon, cattails, and a horse. The Rocky Mtn lamp series has four sizes, including a floor lamp. In this series, the artwork is in the square shade. These shades can have a mica or acrylic on all four sides. We offer these table lamps in all our copyrighted images: trees, bear, moose, deer, elk, trout, loon, cattails, and a horse. The Craftsman Rocky Mtn lamp series is part of this series, but bring in the seven different Mission or Arts and Craft designs.
Rustic Post and Pillar Mount Lights:
Our collection of post mount and pillar mount lights is an important segment of our line. We have rustic look in the Vista series, and the Craftsman or Mission inspired look in our Savoy and Cascadia series. The Vista series are offered in three sizes and use a frosted white glass and our copyrighted trees, bears, deer or horse. The Savoy series use the biege glass and the Cascadia series use the tea stain glass. All our post mounts fit to a 3 inch pipe, which is standard for a post mount. We do offer an accessory for mounting these directly to a pedestal.
OUR VALUES
Avalanche Ranch Light Company takes great pride in being a domestic manufacturer of rustic lighting products. Virtually all of our manufacturing is done here on site in our factory located in Bellingham, Washington. Whether it is hand cutting images with a torch, hand forming the steel, welding, painting or shade cutting; every phase of production from design to packaging is done right here by experienced and well-trained individuals. When you purchase a light from Avalanche Ranch you can be confident that you are receiving a fixture that embodies what it means to be Handmade In The USA.
We are proud of the way we build our rustic lodge lights and hope that you will be proud of having them in your home or recommending them for a project!
Employee Values:
Create a work climate that encourages respect for employees, customers and our products. Employ craftspeople who are inspired by our products, who have a passion about delivering quality and who desire to work in a creative environment. Compensate them well and treat them well. Listen to their ideas and incorporate them whenever possible. Provide a safe and caring environment.
Customer Values:
Go out of our way to say "yes". Explore reasons why we would say "we can't do that" and eliminate those reasons. Make it easy for the customer to do business with us. No stupid company rules. Honor our commitment to do what it takes to keep our customers happy.
Product Values:
Create products that are unique, well-made, exceed UL standards and the expectations of the customer. Translate the inspiration we find in nature to our lighting products. Offer a variety of designs to suit anyone who appreciates unique lights, from rustic sconces to rustic chandeliers, from outdoor lighting to bathroom lighting, from rustic wilderness to rustic plain to rustic southwestern to rustic craftsman style lighting.
DESIGNER/OWNER BIOGRAPHY: CURTIS ROTH
 For the past fourteen years, I have had the pleasure of owning and growing this fantastic rustic decorative lighting business known as Avalanche Ranch. I am pleased with the products have have designed and this Web site, which contains more than 1,600 lights. I believe this makes us the number one manufacturer and source of rustic lodge lighting in the USA, with more product and more capabilities in this category than any other company.
In building this business, I have tried to combine modern production methods with traditional handiwork in an effort to create something unique. I call this business a Craftory, with a focus toward designing and building quality products, keeping our customers happy and developing great employees.
This focus guides my design philosophy as well. While drawing inspiration from the surroundings of the Northwest, I seek to maintain the rustic qualities and northwoods motif of our products, and to create a broad range of designs that look great in a modern, traditional home to a rustic log cabin by the lake (and everywhere in between). I also strive to source the highest quality components and materials, designed to meet the needs of our customers and follow the latest industry technical requirements.
I enjoy my dual role as Owner and Designer and the creative possibilities that these roles hold. I receive the utmost satisfaction from delivering a unique, high-quality light fixture. With an operational team with an average tenure of more than 6 years, we can customize, create new and be a real partner with architects, designers and homeowners in setting the ambiance with lighting, which in my view, is one of the most important elements of creating a comfortable living environment.
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